Video is no longer a luxury marketing tactic for DMOs and other tourism organizations, it's quickly becoming a must. Just as you wouldn't create a website, visitors guide, or brochure without pictures of your destination, travelers today want to see videos in addition to photos.

Producing videos for your destination will help visitors and travel researchers get an authentic feel for your area and the things they can do when they're visiting your destination.

Attract More Visitors With Real and Simple Video

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The Numbers Tell the Story

Video serves both an aspirational and practical purpose for travelers. Not only do they watch videos before deciding where to travel, but videos are an important part of the whole travel planning experience, with travelers consulting video on computers, tablets, and smartphones from the time they start thinking about traveling until they're actually in your destination.

We have resources that can help you plan, shoot, and distribute your videos. Here are a few resources that might be helpful.

Learn About How Candidio Works

Click the button below to learn more about how Candidio works and set up a time to chat with one of our Video Strategists. Our expert strategists will work with you to determine what kind of videos you need to produce and how you can get started today.

Footnotes:

  1. ContentMarketingInstitute.com
  2. MiniMatters.com
  3. BethKanter.com
  4. ReelSEO.com
  5. Ooyala.com

Resources

Videos can help your DMO better connect with current and potential visitors and we'll show you which videos to create. Download the free guide & start today.

4 Must-Have Videos for Tourism

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Until you have a clear purpose for your video, don't push the record button! Download and fill out this video planning template to make sure you know why you're making your video.

Produce Great Web Videos for Tourism

Download the Guide

Until you have a clear purpose for your video, don't push the record button! Download and fill out this video planning template to make sure you know why you're making your video.

Video Planning Template

Download the Guide

watch videos when deciding on accommodations

54%

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watch videos when thinking about what type of trip to take

52%

watch videos when looking for ideas of activities to do

63%

watch videos from hotels, airlines, cruises, tours, and others in the tourism industry

53%

How Candidio Can Help

Video used to be a difficult and expensive medium, requiring 5- or 6-figure production budgets and months of work to get a few TV commercials. Today, with full-HD recording available on Digital SLR cameras, GoPros, tablets, and smartphones, it's easier than it ever has been to get high-quality video for your destination.

Candidio helps you plan and shoot your videos while we take care of the editing.

This Is Video You Can Do

Develop Strategy Together.
We work with you to develop your video strategy. You don't have to do it alone.

We'll Teach You to Shoot Great Video.
Our resources and blog are full of tips to help you shoot better video.

Shoot and Upload Clips From Anywhere.
Upload video from your smartphone, tablet, or computer and we'll handle the editing.

Candidio helps you plan and shoot your videos while we take care of the editing.